Calculate Campaign ROI Online

Enter revenue and ad spend to calculate ROI, ROAS, and profit. Updates instantly as you type.

—Profit
—ROI
—ROAS

How to use

  1. Enter total campaign revenue.
  2. Enter total campaign cost (ad spend).
  3. See ROI, ROAS, and profit instantly.

Frequently asked questions

How do you calculate marketing ROI?

ROI = ((Revenue − Cost) ÷ Cost) × 100. For example, $5,000 revenue on $1,000 spend = 400% ROI. ROAS (Return on Ad Spend) = Revenue ÷ Cost.

What is a good marketing ROI?

A 5:1 ROAS (500% ROI) is often considered strong for e-commerce. B2B campaigns with longer sales cycles may target lower short-term ROI. Industry and channel matter.

What is the difference between ROI and ROAS?

ROI is expressed as a percentage of profit relative to cost. ROAS is a ratio of revenue to ad spend. ROAS of 4× means $4 revenue per $1 spent.

Is my data sent to a server?

No. All calculations happen in your browser.

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